PAKISTANI MEDIA K WAZAAIF KA TANQEEDI JAIZA

                  Mojooda dor me media tafrih o maloomat ki farahmi ka ahem zariya hai. Media films, songs, dramon , cartoons , khabron or sports k zariye tafrih-o-maloomat faraham kerta hai. Media k function ko is trah biyaan kertay hain. 

                   Education + Entertainment = Edutainment

                   

                   Information + Entertainment = Infotainment

Jis trah waqt guzarnay k sath sath dusray shobon me tabdiliyan ronuma ho rahi hain bilkul isi trah is shobay me bhi tabdiliyan ronuma ho rahi hain lekin ye tabdiliyan misbat hain ya manfi is per bat hogi.

1) FILMS:

Aaj k dor men filmo men fahashi barhti ja rahi hai. Kuch filmo ko to ban bhi kia gaya hai jaisay phantom, dishoom , haider or agent vinod waghyra. Kuch mah qabal pakistani fim maalik ko bhi ban kia gya tha lekin baad men ye ban utha lia gaya. Filmon men actresses k costumes mukhtasir se mukhtasir hotay ja rahay hain. Hamari filmon men aise bohot se scenes atay hain jin per sensor lagana chie. Filmon ka mayar girta ja raha hai ab fahashi-o-uryaniyat ko hi mayar bana dia gaya hai. Ab pakistani fimon ne acha come back kia hai Pakistan films bollywood films se qadray behtar hain. Ab umeed ki ja rahi hai k pakistani film industry taraqi ki manazil tezi se tay karay gi. Pakistani fimon men wrong number, jawani phir nahi aani , bin roye , na maloom afraad or janaan bohot mashoor hui hain. Ab filmon ki promotion k liye film ki cast mukhtalif tv shows men aati hai jaisay morning shows or reality show jeeto pakistan men. In shows men film k director ya producer film ka over view detay hain takay awaam men dilchaaspi paida ho or wo fim dekhnay cinema jaen.  Cinema men film ki promotion k liye baaz oqaat film ki cast bhi mojood hoti hai or log un k sath selfies letay hain.Ye kafi entertaining hota hai. 

2) CARTOONS:

Ab 3d cartoons a gay hain jaisay alpha and omega, The smurfs 2 or delhi safari waghyra. In ko 3 dimension cartoon kaha jata hai. Ye tasavur 1915 se mojood tha lekin ye 2000s men ziada kamiyaab hua. Is ki ahem misaal AVATAR hai jo december 2009 or january 2010 men paish kia gaya. Cartoons edutainment provide kertay hain yani aisay cartoons jin men bachon ko tafreeh k sath taleem bhi faraham ki jaye. Is ki ahem misaal Little Einsteins, Sid the science kid , curious George or Dora The Explorer hain.

                Ab cartoons men bhi bht ziada vulgarity a gai hai. Cartoons men bhi wese hi costumes istemaal ho rahay hain jaisay hollywod movies men hotay hain.Is se bachon ka zahen kharab ho sakta hai lahaaza is per sensor laganay ki zaroorat hai.

3)  SONGS:

Songs tafrih ka ahem sabab hain phir chahay wo audio hon ya video.  Ab smart phone ka dor hai to aap kabhi bhi songs sun saktay hain. Agar safar k doraan songs sunay jaen to safar acha guzarta hai. Songs sun'nay k liye smart phones, tab , mp3 ,mp4 or ipod use kiye jatay hain kyun k ye portable devices hain. Pehle zamanay men songs sun'nay k liye radio or gramophone istemaal hotay thay . Us waqt science ne itni taraqi nahi ki thi or  logon k pas itni facilities  nahi thi. Music k baray men kaha jata hai k:
                      " Moseeqi rooh ki ghiza hai"  OR     " Music is food for the soul"
Music ki kuch types hoti hain.
1) Folk music
2) Pop music
3) Classical music

              Aaj kal songs men bht kharab zaban or alfaaz istemaal ho rahay hain. Lyris bohot hi zaida behuda hotay hain. Agar video ki bat karen to wo to dekhnay k qaabil hi ni hoti, Pehle songs men tameez k dairey men rehtay huay tameez ki zaban istemaal ki jati thi or videos bhi itni behuda nahi hoti theen. Ab songs muhazib gharano men sath beth ker nahi sun saktay.

4) DRAMAS:

Aaj kal Paakistani dramon ki bari dhoom hai. Ab Pakistani dramay India men bhi dekhay ja rahay hain jin men Bashar momin or Humsafar qaabil-e-zikr hain. 19s men bhi Pakistani dramay bohot mayari hua kertay thay lekin jab 2000 men cable a gaya to log us se fascinate huay. Us waqt aik bari abaadi star plus dekhnay lagi jis men back to back dramay atay thay lekin ab phir Pakistani dramon ne apna khoya hua muqaam haasil ker lia hai. Ab digest k novels ko dramon ki shakal men paish kia ja raha hai. Is tarah digest writer ko bhi shohrat haasil hoti hai. Dramay ki promotion k liye drama start honay se pehle dramay ki cast morning shows men shirkat kerti hai. 

        Jab Pakistani media ko star plus ki fahashi dikhanay se sukoon mila to turkey k behuda dramay dikhanay shuru ker diye. Kuch Pakistani cannels per bhi gher mulki dramay dikhaye jatay hain jin men urdu 1, A plus . Geo kahani or Filmazia shamil hain. Naye or puraanay dramon men ye farq paaya jata hai.

1 ) JOINT FAMILY SYSTEM: 

           Pehle dramon men sab log qareebi rishtedaar aik ghar men mil jul ker rehtay thay , logon men mohobbat thi or un men wabastgi paai jati thi. Ab log alag alag gharon men rehtay hain , baray baray banglay dikhaye jatay hain lekin log aik dusray se bezaar hain or aik dusray k khilaaf saazishon men lagay rehtay hain. 

2) BE HAYAAI: 

               Pakistani dramon men sensor ki ashad zaroorat hai kyun k be hayaai had se barhti ja rahi hai. actresses k libaas simat rahay hain or bareek hotay ja rahay hain. Is k ilawa dupattay ka tasavur to khatam hi hota ja raha hai. Ab dramon men pregnancy or rape jaisay alfaaz ka tawatar se istemaal ho raha hai. 

3)  SAQAAFATI  DRAMAY:

                     Pehle k dramon men Pakistan k tamaam soobon ki saqafat ko dikhatay thay. Is trah aik soobay k logon ko dusray soobon ki saqafat se waqfiyat haasil hoti thi or apnay mulk ki tehzeeb-o-saqafat se lagao paida hota tha. Is ki ahem misaal drama marvi or jungle hain. Lekin ab dramay ishq-o-mohobbat  k daiyre tak mehdood ho gay hain.

4) HIRS-O-TAMA:

                 Dramay ma'ashray ki abaadi k status ko dekh ker bananay chahiyen. Hamary mulk ki  beshter abaadi ghurbat ka  shikaar hai lekin hamray dramon men is bat ko yaksar nazar andaaz ker dia jata hai or aisay dramay dikhaye jata hain jin men log crores ki baten kertay hain or aalishan banglon or kothion men rehtay hain. Aisay dramay dekh ker logon men hirs paida hota hai wo aasaishaat k husool k liye jaraim (crimes) ki taraf raaghib hotay hain.

5)RISHTON MEN MOHOBBAT:

                     Pehle logon men mohobbat paai jaati thi , log aikdusray se waabasta thay or aik dusray ki qadar kerna jantay thay. Is liye us waqt k dramay bhi is baat ki akaasi kertay thay. Lekin ab khooni rishte aamnay samnay hain or rishton per se logon ka aitebaar uthta ja raha hai. Ab dramon men behen ko behen ka dushman dikha rahay hain.

5) NEWS:

           Pakistan me mojooda dor men news channels ki bharmaar hai. Ab khabron men serious issue ko bhi non serious bana dia jata hai jaisay political leaders per filmi ganay laga diye  jatay hain or news casters cheekh cheekh ker khabren sunatay hain or is trah zra si baat ko ahem khabar bana detay hain. Is trah ma'ashray men sansani paida hoti hai or log ghabra jatay hain. Is k ilawa khabron men jo zabaan  istemaal ho rahi hai wo shurfa ki zabaan se mail nai khaati jaisay company malkaan ne arbon rupay harap liye or shaheeno ne bengal tigers ko dhool  chata di etc yani khabron men shiddat pasandi ka izhaar hota hai. Khabarnamay men khabron k darmiyan music ka partition hota hai jis se khabron ki sanjeedgi muta'asir hoti hai. 

                                                                 

                                      BENISH PERVEZ  (MA PREVIOUS)